Web Site Portfolio

Below is a sampling of major sites where I've provided project direction. After meeting with clients, I would develop a site plan, then work closely with an artist and others to produce the site. Please note that sites have changed significantly since my development work back in the late 1990s.

Calavo Growers of California
Calavo provides quality avocados to stores worldwide. The Calavo site has twin goals: to be a resource for trade buyers and to promote awareness of the Calavo label among consumers. Buyers find a variety of marketing resources at the site and can subscribe to an e-mail list to receive up-to-date marketing information. Consumers have their own resources, along with a variety of multimedia goodies. Shockwave, Java, Real Audio and other technologies are employed--in a smart way that does not allow the technology to interfere with the information being presented. Historical tidbits throughout the site reinforce Calavo's position as an industry leader to both trade buyers and consumers.

The Grand Prix Association of Long Beach
Fans of the Toyota Grand Prix of Long Beach love speed--and the organizers wanted those fans to get speed when visiting the Grand Prix's site via modem. Accessibility was the primary goal. Pages at the Grand Prix site load in 30 seconds or less. Smart design of the home page immediately presents visitors with key options. Behind-the-scenes programming allowed the association to update ticket availability remotely, providing visitors with the latest information. For those with bandwidth and time, digitized video clips were placed online.

AIDS Walk Orange County
AIDS Walk's main goal was to have visitors sign-up for the June 2 event, and an online registration form made this easy to do. The site also featured a unique "Virtual AIDS Walk" area, an online promotion designed to attract visitors and get them in the mood to support the walk. Over 100 HIV and AIDS information numbers are also made available in Adobe Acrobat format.

Santa Ana Zoo
The Santa Ana Zoo became one of the first zoos worldwide to establish a virtual park on the World Wide Web. The site opened in July 1995 and features an online tour where visitors see and hear the zoo's animals. The site also features video clips, an interactive online quiz and a mailing list so visitors can keep up with the latest happenings.

95.9 FM KEZY
(note: site no longer exists) Many companies embark onto the web without a good plan, then find themselves months later diverting valuable time and energy into fixing and maintaining their web sites. That's not the case with the 95.9 KEZY site, the first commercial radio station web site in the Los Angeles market. Launched in March 1995, the site has been improved to keep up with new browser abilities. However, the basic structure and function--which developed out of consultation and education--continue to work. It was established at the beginning which areas of the site would be updated, and how often, so that maintenance would not adversely affect other operations. Air personalities were taught how to promote the site on the air, so that listeners could find information about the station's activities and promotions.