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Resume: Danny Sullivan

Calafia Consulting, Senior Partner,
June 1996 - Present
I provide website consulting services, ranging from site conception and planning to internet publicity. In particular, I specialize in the field of internet search engines. I write and speak on this topic extensively, as further described below.

Search Engine Watch, Editor,
June 1996 - Present
I created and continue to maintain the highly-regarded Search Engine Watch web site, which is a guide to how internet search engines operate. As part of my work, I author the monthly Search Engine Report newsletter, which goes out to over 130,000 readers. I also produce the session content for the popular Search Engine Strategies conferences in the United States and the United Kingdom. The conferences focus on search engine marketing issues.

Freelance Writing
Beyond my work for Search Engine Watch, I've written for a variety of publications, as time allows. Below are some major articles:

  • Search Alert Columnist
    Yahoo Internet Life, April 1999-May 2001
  • Hunt for the ideal search engine
    The Guardian, July 27, 2000
  • Avoid The Void
    Online, May/June 2000
  • Weblife: Search Engines
    The Guardian, Jan. 20, 2000
  • Crawling Under The Hood
    Online, May/June 1999
  • The AltaVista Search Revolution, 2nd Edition
    Osborne, April 1998 (was technical editor)
  • Getting Off The Beaten Track
    Searcher, October 1998
  • Get Search Engines To Put Your Site First
    Internet Magazine, July 1998
  • Keyword Customers
    Revolution, June 1998
  • Search your site easily
    Internet Magazine, Oct. 1997
  • How to get to the top of the list
    Internet Magazine, July 1997
  • Seek and ye shall find an audience for your banner...Maybe
    Revolution, June 1997
  • Supercharge Your Web Searches
    NetGuide, May 1997
  • Search Engine Solutions for Your Site
    NetGuide, Dec. 1996

Speaking & Training
I have spoken widely on the topic of search engines, in addition to organizing the hugely-successful Search Engine Strategies conferences. I conduct training on using search engines and the internet in general. Below are some of the places I've spoken outside of Search Engine Strategies:

  • Microsoft Research
    Evaluating Search Engines
    August 2003
  • Internet Librarian 2002
    Keynote: Trends In Web Search
    November 2002
  • WebSearch U
    Search Engines: Getting Under The Hood
    September 2002
  • Internet Librarian International
    Keynote: Evolving Internet Technologies: Web Search Engines
    March 2002
    NPR/PBS Online Summit
    Search Engine Optimization
    February 2002
  • Internet Librarian 2001
    Keynote: Evolving Internet Technologies: Web Search Engines
    November 2001
  • Guardian Small Business Solutions
    Getting Traffic To Your Web Site
    October 2001
  • Internet Librarian International & Libtech '01
    Keynote: Search Engines: What’s New & Hot, or Maybe Not
    March 2001
  • Trademarks in Cyberspace 2000
    Search Engines & Trademarks
    October 2000
  • 9th UKOLG Biennial Conference
    The State Of Search Engines
    July 2000
  • Merrill Lynch / Henry Blodget Teleconference
    The Search Market, Inktomi and Google
    June 2000
  • Web Commerce 2000
    Working The Search Engines: Making It To The Top
    May 2000
  • Infonortics Search Engines Conference
    Web search engine trends
    April 2000
  • Spring Internet World 2000
    Improving Your Search Engine Ranking
    April 2000
  • Internet Librarian International & Libtech '00
    Keynote: Search Engine Trends
    March 2000
  • E-Commerce For The Smaller Business
    Making It Easy For Customers to Find Your Website
    March 14, 2000
  • Builder.com
    Search Engine Secrets
    December 2000
  • Internet Librarian 99
    Keynote: Web Tool For All
    November 1999
  • Fall Internet World 1999
    Improving Your Search Engine Ranking
    October 1999
  • 3rd Institutional Web Management Workshop
    Getting Your Web Site Listed
    September 1999
  • Web Design World
    Search Engine Secrets &
    Getting Hits: Making Your Site Magnetic
    July 1999
  • Bear Stearns Teleconference
    Inktomi: Still A Search Leader
    June 1999
  • UK Online Users Group
    Future Developments With Search Engines
    May 1999
  • Infonortics Search Engines Conference
    Portalization and Other Search Trends
    April 1999
  • Spring Internet World 1999
    Improving Your Search Engine Ranking
    April 1999
  • New Media Age Congress
    Grassroots Marketing: Tapping Into Free Traffic
    April 1999
  • Internet Librarian International & Libtech '99
    The Dark Side Of Search
    March 1999
  • Fall Internet World 1998
    Improving Your Search Engine Ranking
    October 1998

Previous Occupations

Maximized Online, General Manager,
January 1995 - June 1996
I oversaw the day-to-day operations of a 7 person website development company. My duties included client consultations, site planning, art direction, press and promotional relations, hiring and fiscal review. In addition, I authored sales materials explaining Internet technical issues. Sites created include Calavo Avocados and the Santa Ana Zoo.

Orange County Register, Graphics Reporter,
January 1994 - January 1996

I worked with artists to tell stories through informational graphics. I gathered material through interviews and research, then outlined a proposed graphic for review with an artist. I then wrote copy for the graphic. I produced a wide variety of feature and breaking news graphics, ranging from the OJ Simpson murder trial to the inner workings of a nuclear power plant.

Los Angeles Times, Editorial Researcher
September 1989 - January 1994
I reported and researched informational graphics for the city desk of the Orange County Edition. In addition, I wrote a weekly column on traffic issues, answering questions sent in by readers.

Awards and Distinctions

  • 1999 Tenagra Award Winner: I received the Tenagra for Individual Contribution to Internet Marketing. The Tenagra Awards are the Internet marketing industry's oldest peer-review awards program.
  • The Network: I was added in January 1999 to The Network, a Who's Who of the Internet that was produced by the former Industry Standard magazine
  • Society of Newspaper Design: Ten awards ranging from silver to award of excellence for informational graphics produced. I also spoke at national conventions on informational graphic reporting.
  • Investigative Reporters and Editors: I authored an article on low-tech computer assisted reporting, explaining how to make use of spreadsheets for daily reporting. I also spoke on spreadsheet use and graphic reporting at several conventions.

Education
University of California, Irvine: B.A. in English, June 1988

  • Major: English, Emphasis in Writing
  • Minor: Political Science