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Further Background About Danny Sullivan

Below, some places that have quoted me, as well as where I've spoken and some general background others have written about me.

Background Pieces

Danny Sullivan, Search Engine Content Hurricane
DishyMix Podcast, October 2007

Got a search engine question? Ask Mr. Sullivan
USA Today, Aug. 1, 2006

A Brief Look at Danny's Appearance on Nightline
Search Engine Watch, Jan. 21, 2006

Walt Mossberg's Favorite Tech Blogs
Wall Street Journal, Nov. 16, 2005

Helping Webmasters Land in Search Engines' Nets
New York Times, March 23, 2000

Writing About Search

Most of my writing about search has been through my former Search Engine Watch web site and my current Search Engine Land site.

Aside from these, I also currently write as a monthly search columnist for Ad Age. Here are past columns from there:

Beyond Ad Age, I was the "Search Alert" columnist for Yahoo! Internet Life from April 1999 through May 2001. I've also written the following freelance articles in the past about search (most of these are not online).

Hunt for the ideal search engine
The Guardian, July 27, 2000

Avoid The Void
Online, May/June 2000

Weblife: Search Engines
The Guardian, Jan. 20, 2000

Crawling Under The Hood
Online, May/June 1999

Getting Off The Beaten Track
Searcher, October 1998

Get Search Engines To Put Your Site First
Internet Magazine, July 1998

Keyword Customers
Revolution, June 1998

Search your site easily
Internet Magazine, Oct. 1997

How to get to the top of the list
 Internet Magazine, July 1997

Seek and ye shall find an audience for your banner...Maybe
 Revolution, June 1997

Supercharge Your Web Searches
 NetGuide, May 1997

Search Engine Solutions for Your Site
 NetGuide, Dec. 1996

As for books, I haven't written one yet. Someday! But I was the technical editor for The AltaVista Search Revolution, 2nd Edition, from Osborne, April 1998. I've also written several forewords, including this one for Search Engine Visibility and this one for Google App Hacks from O'Reilly, 2008.

Speaking

I have spoken widely on the topic of search engines, in addition to organizing the both my former Search Engine Strategies conference series and my current Search Marketing Expo series. I conduct training on using search engines and the internet in general. Below are some of the places I've spoken outside of these:

Microsoft Research
Evaluating Search Engines
August 2003

Internet Librarian 2002
Keynote: Trends In Web Search
November 2002

WebSearch U
Search Engines: Getting Under The Hood
September 2002

Internet Librarian International
Keynote: Evolving Internet Technologies: Web Search Engines
March 2002

NPR/PBS Online Summit
Search Engine Optimization
February 2002

Internet Librarian 2001
Keynote: Evolving Internet Technologies: Web Search Engines
November 2001

Guardian Small Business Solutions
Getting Traffic To Your Web Site
October 2001

Internet Librarian International & Libtech '01
Keynote: Search Engines: What’s New & Hot, or Maybe Not
March 2001

Trademarks in Cyberspace 2000
Search Engines & Trademarks
October 2000

9th UKOLG Biennial Conference
The State Of Search Engines
July 2000

Merrill Lynch / Henry Blodget Teleconference
The Search Market, Inktomi and Google
June 2000

Web Commerce 2000
Working The Search Engines: Making It To The Top
May 2000

Infonortics Search Engines Conference
Web search engine trends
April 2000

Spring Internet World 2000
Improving Your Search Engine Ranking
April 2000

Internet Librarian International & Libtech '00
Keynote: Search Engine Trends
March 2000

E-Commerce For The Smaller Business
Making It Easy For Customers to Find Your Website
March 14, 2000

Builder.com
Search Engine Secrets
December 2000

Internet Librarian 99
Keynote: Web Tool For All
November 1999

Fall Internet World 1999
Improving Your Search Engine Ranking
October 1999

3rd Institutional Web Management Workshop
Getting Your Web Site Listed
September 1999

Web Design World
Search Engine Secrets &
Getting Hits: Making Your Site Magnetic
July 1999

Bear Stearns Teleconference
Inktomi: Still A Search Leader
June 1999

UK Online Users Group
Future Developments With Search Engines
May 1999

Infonortics Search Engines Conference
Portalization and Other Search Trends
April 1999

Spring Internet World 1999
Improving Your Search Engine Ranking
April 1999

New Media Age Congress
Grassroots Marketing: Tapping Into Free Traffic
April 1999

Internet Librarian International & Libtech '99
The Dark Side Of Search
March 1999

Fall Internet World 1998
Improving Your Search Engine Ranking
October 1998

Presentations for some of these can be found here. Take my presentation, reuse it as your own with no credit, and you suck.

Press Mentions & Quotes
Note: I stopped tracking much of this in 2003 and only recently started updating again.

Wikipedia Competitor Being Tested by Google
New York Times, Dec. 15, 2007

Ask.com to let users erase queries
Los Angeles Times, Dec. 11, 2007

Misgivings Spoil Plans of Start-Up
New York Times, Aug. 22, 2007

Engine trouble
The Guardian, Sept. 5, 2002

For online shoppers, a sorry 'search'
The Christian Science Monitor, July 22, 2002

AOL Replaces Overture With Google
New York Times, May 2, 2002l

Search engine upstart Teoma takes aim at Google
AP, March 31, 2002
-- no longer online --

Your Search For an Engine Stops With Google
Washington Post, Jan. 18, 2002
-- no longer online --

Seeking search engine perfection
The Guardian, Jan. 17, 2002

Google sees profit in product images
News.com, Dec. 19, 2001
http://news.cnet.com/news/0-1005-200-8225588.html

Striving to Top the Search Lists
New York Times, Dec. 10. 2001

A simple thanks to mother of all search engines
Chicago Tribune, Nov. 22, 2001
-- no longer online --

Google evaluates subscription options
News.com, Oct. 25, 2001

Cyber Law Journal: Invisible Publishing Sparks a Lawsuit
New York Times, June 29, 2001

Paid Placement Is Catching On in Web Searches
New York Times, June 4, 2001

A Search Engine Goes Beyond Google
New York Times, May 17, 2001

Go.com: Just Go, Already
Forbes, March 13, 2001

Teacup Rescue Dogs Vancouver
Village Voice, March 5, 2001

Search results becoming more commercial
San Jose Mercury News, Feb. 15, 2001
-- no longer online --

The Search Engine as Crystal Ball
New York Times, Feb. 5, 2001
http://www.nytimes.com/2001/02/05/technology/05LYCO.html

The tricks that win clicks
BBC, Jan. 22, 2001

Firms pay for search engine play
AP, Dec. 11, 2000
-- no longer online --

Google Senses That It's Time to Grow Up
San Francisco Chronicle, Aug. 25, 2000

In Search of Google
Time, Aug. 21, 2000
-- no longer online --

The Search Engine as Cyborg
New York Times, June 29, 2000l

Lycos to hand off Net-search business
Boston Globe, June 19, 2000
-- no longer online --

Google Searches For Success
Forbes, May 2, 2000

Going Gaga for Google
PC World, April 20, 2000
-- no longer online --

That's Mr. Search Engine to You
Wired, March 10, 2000

Search sites brush up on people skills
USA Today, Jan. 24, 2000
-- no longer online --

Web search results still have human touch
News.com, Dec. 27, 1999

Google Keeps Search Simple
New York Times, Oct. 6, 1999

Searches Where Less, Not More, Is Better
New York Times, Sept. 30, 1999

Driving The Web Engines
Newsweek, May 25, 1998
-- no longer online --

The Net Column
The Guardian, Nov. 5, 1997
-- no longer online --

Life Before Search

What did I do before I was so involved with search? Well...

Maximized Online, General Manager,
January 1995 - June 1996
I oversaw the day-to-day operations of a 7 person website development company. My duties included client consultations, site planning, art direction, press and promotional relations, hiring and fiscal review. In addition, I authored sales materials explaining Internet technical issues. Sites created include Calavo Avocados and the Santa Ana Zoo.

Orange County Register, Graphics Reporter,
January 1994 - January 1996
I worked with artists to tell stories through informational graphics (like this one). I gathered material through interviews and research, then outlined a proposed graphic for review with an artist. I then wrote copy for the graphic. I produced a wide variety of feature and breaking news graphics, ranging from the OJ Simpson murder trial to the inner workings of a nuclear power plant.

Los Angeles Times, Editorial Researcher
September 1989 - January 1994
I reported and researched informational graphics for the city desk of the Orange County Edition. In addition, I wrote a weekly column on traffic issues, answering questions sent in by readers.

Awards and Distinctions

1999 Tenagra Award Winner: I received the Tenagra for Individual Contribution to Internet Marketing. The Tenagra Awards are the Internet marketing industry's oldest peer-review awards program.

The Network: I was added in January 1999 to The Network, a Who's Who of the Internet that was produced by the former Industry Standard magazine

Society of Newspaper Design: Ten awards ranging from silver to award of excellence for informational graphics produced. I also spoke at national conventions on informational graphic reporting.

Investigative Reporters and Editors: I authored an article on low-tech computer assisted reporting, explaining how to make use of spreadsheets for daily reporting. I also spoke on spreadsheet use and graphic reporting at several conventions.

Education

University of California, Irvine: B.A. in English, June 1988

  • Major: English, Emphasis in Writing
  • Minor: Political Science