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<title>Search Engine Watch Blog</title>
<link>http://calafia.com/blog/</link>
<description></description>
<copyright>Copyright 2004</copyright>
<lastBuildDate>Wed, 15 Sep 2004 15:55:46 +0000</lastBuildDate>
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<item>
<title>Comparisons with TiVo</title>
<description>Seems like comparing web search tools to TiVo is getting hot. (-: Today, Chris reviews a, &quot;search toolbar, an RSS reader, online bookmark manager or web research manager&quot; named Pluck. On the Pluck homepage you&apos;ll notice the line, &quot;it&apos;s like...</description>
<link>http://calafia.com/blog/archives/2004/09/comparisons_wit.html</link>
<guid>http://calafia.com/blog/archives/2004/09/comparisons_wit.html</guid>
<category>Other Search Engines</category>
<pubDate>Wed, 15 Sep 2004 15:55:46 +0000</pubDate>
</item>
<item>
<title>Dogpiles You Want To Step In</title>
<description>I couldn&apos;t resist adding on to what Gary blogged about Dogpile changing its name in the UK. The article he mentions references that Dogpile has a different image abroad than in the US. Indeed. I live in the UK, and...</description>
<link>http://calafia.com/blog/archives/2004/09/i_couldnt_resis.html</link>
<guid>http://calafia.com/blog/archives/2004/09/i_couldnt_resis.html</guid>
<category>Search Engine Types: Meta</category>
<pubDate>Wed, 15 Sep 2004 14:36:32 +0000</pubDate>
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<item>
<title>Amazon&apos;s a9 Launches</title>
<description>The press is buzzing today with news of the launch of Amazon&apos;s a9 search product. Battelle offers an overview. You&apos;ll also find stories in the NY Times, News.com, and the SF Chronicle. a9 launched as a beta last April 2004....</description>
<link>http://calafia.com/blog/archives/2004/09/amazons_a9_laun.html</link>
<guid>http://calafia.com/blog/archives/2004/09/amazons_a9_laun.html</guid>
<category></category>
<pubDate>Wed, 15 Sep 2004 13:53:22 +0000</pubDate>
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<item>
<title>A New Name for Dogpile in the UK and Europe</title>
<description>Dogpile fetches new name Source: PC Pro The UK and European versions have been renamed WebFetch. Woof woof!...</description>
<link>http://calafia.com/blog/archives/2004/09/a_new_name_for.html</link>
<guid>http://calafia.com/blog/archives/2004/09/a_new_name_for.html</guid>
<category>Other Search Engines</category>
<pubDate>Wed, 15 Sep 2004 13:49:09 +0000</pubDate>
</item>
<item>
<title>FindWhat Launches Pay-Per-Call Ad Program</title>
<description>FindWhat Launches Online/Offline Performance-Based Ads Source: Clickz From the article, &quot;As with FindWhat.com&apos;s pay-per-click service, advertisers bid for placement in search results which are displayed on sites in the FindWhat.com Network, which includes portals such as Excite, NBCi, Search.com and...</description>
<link>http://calafia.com/blog/archives/2004/09/findwhat_launch.html</link>
<guid>http://calafia.com/blog/archives/2004/09/findwhat_launch.html</guid>
<category>Search Engine Marketing</category>
<pubDate>Wed, 15 Sep 2004 02:21:12 +0000</pubDate>
</item>
<item>
<title>Web Search in the Hispanic Community</title>
<description>Polling Hispanic Search Users Source: Media Post A good overview of the Hispanic search market. Lot&apos;s of numbers. iHispanic Marketing Group president Ignacio &quot;Nacho&quot; Hernandez Jr. is quoted throughout the article. Nacho is also moderates the SEW Multilingual Search Markets...</description>
<link>http://calafia.com/blog/archives/2004/09/web_search_in_t.html</link>
<guid>http://calafia.com/blog/archives/2004/09/web_search_in_t.html</guid>
<category>Search Engine Marketing</category>
<pubDate>Wed, 15 Sep 2004 02:03:30 +0000</pubDate>
</item>
<item>
<title>Google &quot;Enhances&quot; Local Search </title>
<description>Word from the Googleplex today that they&apos;ve added some new features to Google Local. What&apos;s New? + Enhanced user interface - a new, cleaner design that now includes maps on results pages displaying the location of businesses in the search...</description>
<link>http://calafia.com/blog/archives/2004/09/google_enhances.html</link>
<guid>http://calafia.com/blog/archives/2004/09/google_enhances.html</guid>
<category>Search Engine Types: Local</category>
<pubDate>Tue, 14 Sep 2004 15:29:35 +0000</pubDate>
</item>
<item>
<title>Yahoo Acquires Online Music Service</title>
<description>I was wondering out loud the other day if Google would consider purchasing or starting an online music service. Today, Yahoo announced that they have acquired MusicMatch, a popular online music service and software program for $160 million dollars in...</description>
<link>http://calafia.com/blog/archives/2004/09/yahoo_acquires.html</link>
<guid>http://calafia.com/blog/archives/2004/09/yahoo_acquires.html</guid>
<category>Yahoo</category>
<pubDate>Tue, 14 Sep 2004 14:13:11 +0000</pubDate>
</item>
<item>
<title>Google news site hit by legal row over copyright</title>
<description>Looks like some Asian new organizations are not happy with Google News. This article from Asia Pacific Media Networked titled, &quot;Google news site hit by legal row over copyright&quot; has the details. From the article, &quot;The controversies arose after the...</description>
<link>http://calafia.com/blog/archives/2004/09/google_news_sit.html</link>
<guid>http://calafia.com/blog/archives/2004/09/google_news_sit.html</guid>
<category>Google</category>
<pubDate>Tue, 14 Sep 2004 05:08:35 +0000</pubDate>
</item>
<item>
<title>Targeted ads are the new kid on the Net block</title>
<description>Targeted ads are the new kid on the Net block Source: Canadian IT A look at behavioral targeting. Tacoda Systems Inc., Revenue Science Inc., and Burst Media are mentioned....</description>
<link>http://calafia.com/blog/archives/2004/09/targeted_ads_ar.html</link>
<guid>http://calafia.com/blog/archives/2004/09/targeted_ads_ar.html</guid>
<category>Search Engine Marketing</category>
<pubDate>Mon, 13 Sep 2004 16:21:45 +0000</pubDate>
</item>
<item>
<title>Survey: Consumers Want More Personalized Online Ads, But Don&apos;t Want Identities Known</title>
<description>Survey: Survey: Consumers Want More Personalized Online Ads, But Don&apos;t Want Identities Known Source: Media Post A study from the Ponemon Institute reports that personalized ads are fine with consumers only if advertisers do not gather enough info to personally...</description>
<link>http://calafia.com/blog/archives/2004/09/survey_consumer.html</link>
<guid>http://calafia.com/blog/archives/2004/09/survey_consumer.html</guid>
<category>Legal Issues: Privacy &amp; User Information</category>
<pubDate>Sun, 12 Sep 2004 16:30:50 +0000</pubDate>
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<item>
<title>Google: Take Down This Parody Site</title>
<description>Google: Take Down This Parody Site Source: Ars Technica Protecting its trademark. Google has sent a ceease and decist letter to at least one parody site....</description>
<link>http://calafia.com/blog/archives/2004/09/google_take_dow.html</link>
<guid>http://calafia.com/blog/archives/2004/09/google_take_dow.html</guid>
<category>Legal Issues</category>
<pubDate>Sun, 12 Sep 2004 16:27:20 +0000</pubDate>
</item>
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<title>Comment: The big brand battles to come</title>
<description>Comment: The big brand battles to come Source: Netimperative, Sep. 10, 2004 Kate Burns, head of advertising for Google in the UK, offers a couple of comments on the future of banner ads....</description>
<link>http://calafia.com/blog/archives/2004/09/comment_the_big.html</link>
<guid>http://calafia.com/blog/archives/2004/09/comment_the_big.html</guid>
<category></category>
<pubDate>Sun, 12 Sep 2004 16:25:37 +0000</pubDate>
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<item>
<title>Moot Court Weighs Search Ads &amp; Trademark Issues</title>
<description>Does Geico&apos;s trademark lawsuit against Google have merit? How will the case be argued? What&apos;s the likely outcome of the trial? A mock court of trademark experts weighs in with their verdict. Coverage from today&apos;s SearchDay: Trademark vs. Search: Do...</description>
<link>http://calafia.com/blog/archives/2004/09/moot_court_weig.html</link>
<guid>http://calafia.com/blog/archives/2004/09/moot_court_weig.html</guid>
<category>Legal Issues: Trademarks</category>
<pubDate>Wed, 08 Sep 2004 16:51:11 +0000</pubDate>
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<item>
<title>Advertisers Fears That Search Buys May Help Competitors</title>
<description>Both Overture and Google offer conversion tracking programs, something that&apos;s concerned some search marketers. What if they use that data to better see how much the market can bear? In addition, they have knowledge of what people are bidding on,...</description>
<link>http://calafia.com/blog/archives/2004/09/advertiers_fear.html</link>
<guid>http://calafia.com/blog/archives/2004/09/advertiers_fear.html</guid>
<category>Search Engine Marketing</category>
<pubDate>Wed, 08 Sep 2004 16:08:28 +0000</pubDate>
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