Services
Our internet and world wide web consulting services range from web site planning to online marketing and publicity strategies. Please feel free to send requests using our contact form. We are based in the United Kingdom but happy to travel for appropriate projects, if necessary. Much can be handled by email and telephone, of course. Specific internet and web consulting services include:
Search Engine Services
Good "search engine design" can help your web pages do better in search engine
results. Bad search engine design can cause you to be ranked poorly or not to be listed at
all. We can do everything from advising you on design issues to performing
actual search engine submissions. Visit the search
engine services page to learn more.
Internet Publicity and Promotion
We don't provide a "list your site in 100 search engines and
directories"-type service. Our goal as a consultancy is to help you develop a
comprehensive strategy to turn your web presence into online and offline publicity.
We will identify places that your target audiences frequent online, then partner you with
qualified online publicity specialists to handle your internet needs. We will work with
your existing PR agencies so they understand how to leverage your web presence in the
traditional media, be it radio, TV or print. We will also work with your web design or
management company to plan promotions or develop your site to tap into both traditional
and online venues of publicity.
Web Site Conception and Development
Too many web sites begin without basic questions being asked and answered. Who is the
target audience? What are the goals the site should achieve? Instead, often all that's
specified is that a site have all the multimedia "toys" and graphics to make it
look flash. It's a recipe for disaster, causing a company to measure its progress on the
web only by "hits" or other terms that may be meaningless.
We want you on the web with a solid game plan, one that sets up a site to achieve specific goals, so that you can measure success. Working independently or with your web design firm, we'll ask a variety of questions about your operations, the type of marketing materials you already have, and the audiences you already try to reach. We'll suggest new ideas that make sense for the web medium and that will achieve your goals. From this consultation, a plan for building your web site will emerge. As required, it will be detailed in a visual outline of all the pages in your site, as well as a description of each page and how it will be produced. As much as possible, future expansion and needs will be addressed. In short, you will have a blueprint for success.
Web Site Design
Our focus as a web developer is on web site accessibility. Too many designers seem to
forget that the bulk of internet users view the web at slow modem speeds. Multimedia is
often poorly implemented. Sites often lack flow to direct visitors toward key areas of
contact. We will review your site and suggest solutions toward improving accessibility and
flow, always with an eye toward achieving your goals. For more about smart use of
multimedia, see Multimedia on the Web page in the Calafia Classroom.
Web Site Statistics/Log Analysis
There's absolutely wonderful information about who visits your web site and how they find
it. It's recorded in your web site's log files, but analysis of this information often
neglected. Some of the log information is crucial for evaluating your online and offline
publicity efforts. We will work with your web providers to ensure you are being provided
with decent reports based on your logs. We will also work with you to perform in-depth
reviews as needed to evaluate success. For more about what your log files provide, see Meaningful Statistics page in the Calafia Classroom.
internet Training, Orientation, Conference Speaking
Would you just like someone to speak English rather than "TCP-IP,"
"http://getalife.com" and fun internet jargon. Danny is available to bring your staff up to speed on particular topics, or to
serve as a translator/bull detector when meeting with internet providers.